Brand Strategy, Identity System & Cookbook

Marty Curtis has been heralded as the Michelangelo of Butter Tarts and raved about in both the New York Times and the Toronto Star. Marty’s World Famous Café is located in Muskoka, Ontario, a longstanding summer cottage destination. Russell tied together Matry’s unique personality with the spirit of the region through beautiful photography and Marty’s cafe recipes. The brand strategy was then carried into the Marty’s World Famous website and DVD production. The natural qualities of Muskoka were brought into focus for Marty’s brand – nature, community, relaxation and world-renowned comfort food.