Identity & Package Design

The #2 Canadian Whisky in sales, Wiser’s was redesigned to elevate the product from a “bar brand” to a more appreciated, connoisseurs choice. Through naming, research and package design, brand recognition was increased and consumer appreciation of an established Canadian whisky tradition was elevated. The family of products was diversified to include Wiser’s Very Old and Wiser’s Special Blend, all produced by Corby Distillery Ltd., distilling fine Canadian whisky since 1859.