Identity & Website
Through the Coast to Coast Against Cancer Foundation, The Inside Ride is Canada’s first indoor cycling challenge and fundraising event dedicated to raising money in support of families and children living with, and beyond, cancer. Russell supported the ride by providing a new image that carries through the logo, website, collateral and marketing efforts. The funds raised support a number of children’s summer camps and oncology programs that provide life-saving cancer treatments while kids get to be kids at summer camp.





