Brand Strategy, Research, Identity Sytem & Website
RSA, the name of an algorithm created at MIT in 1977, is the number one provider of security and encryption for digital information in the world. With 90% of Fortune 500 companies trusting their technology and over one billion applications, now the security division of EMC2, RSA provides complete protection for digital information moving around the world. Russell helped to merge RSA, the algorithm, and Security Dynamics Corporation, a digital security provider, through brand equity research and the development of a new identity and master brand strategy, including the design of all communication mediums.





