Brand Creation, Naming, Package Design & Advertising

Using the anti-oxidant power of the Moringa tree, Orgnx was designed to provide a product that provides natural hair care products without reducing styling quality or effectiveness. The products, which were created by Charles Booth for La Coupe Hair Care and named and designed by Russell, use natural ingredients and promote balance between beauty and nature; inner self and outer self. The ingredients are also revealed and de-mystified, for a better understanding of the product value to the consumer. Orgnx promotes balance beyond beauty – over 120,000 trees have been planted thanks to his “Buy One, Plant a Tree” program.