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Olly Shoes

olly_shoes_imagesBrand Creation, Identity System & Website

Katherine Chapman and Tom Stemberg (founder and chairman of Staples) developed this unique retail store when they recognized there was a need for a variety of quality children’s footwear available in one retail location. Their OLLYscan fit system allows parents to find stylish, durable, premium shoes and customer care that ensures a comfortable fit with the right amount of room to grow. Working with Katherine, Russell created a new identity, detailed website and all packaging and graphics to communicate the fun, adventurous and high quality experience of Olly Shoes. Today there are 14 locations in North America.

Mar 24, 2009 | Brand Solutions

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