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Mercator

mercator_identity_programBrand Strategy, Naming, Identity & Website

Mercator was created as a result of the merger of TSI Soft and Novera Software. Built to create a web based business to facilitate the flow of information along the supply chain of larger retailers. Mercator leveraged “transformation” and paper airplaes to represent the simplicity and elevance of their technology and product difference. IBM bought Mercator in 2003 and is now part of the IBM websphere product line.

Mar 24, 2009 | Brand Solutions

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