Brand Creation, Naming & Packaging Design
This smooth Canadian product was researched and named by Russell in an effort to strengthen the perceived quality and value of Canadian Whisky in the Allied Domecq international portfolio of brands. Russell created a packaging design that invokes a premium product available in limited qualities, and highlights the unique method if it’s creation in a single pot still. This brand has become well known in Whiskey drinking circles for taste and quality, and is available in North America and Europe.





