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GruenEyes

grueneyes_identity_retailBrand Strategy, Identity System & Retail Design

Designing the environment for GruenEyes involved a new twist on eyewear; the focus is on fashion in addition to function. Russell designed the environment to inspire fashion ideas in the retail experience, and to see the brand as an extension of the consumer’s wardrobe – another fashion accessory. The new GruenEyes design was applied to the website, packaging and communications material. There are multiple GruenEyes locations in New York City.

Mar 24, 2009 | Brand Solutions

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