Brand Creation & Package Design

With unique packaging and a well known traditional Canadian distillery name, this product was revised as an historic whiskey by Allied Domecq as an exclusive limited edition Canadian Rye that showcased the art of whiskey making. Called “Natural Small Batch” to highlight it’s exclusivity, it was chosen as the Sir Christopher Hogg “Best New Product” in the Allied Domecq global portfolio of brands and served in Buckingham Palace.