Brand Strategy, Naming, Identity System & Website

JetForm was a company with a focus and skill-set that was not widely understood by a majority of it’s enterprise clients. In order to ensure their new name and brand strategy reflected who they were and where they were going, the business model was centered on their key attributes and a new name. Renamed Accelio they narrowed focus with three words: Capture. Integrate. Present. The result was a brand that better represented the business and brought their core abilities to the surface. Understanding what Accelio did was made simple – three words redefined the brand. Recognizing their increased value, Accelio was purchased by the worlds leading document-processing company, Adobe, nine months after the re-branding project was launched. This helped to move Adobe from a personal desktop software provider to an enterprise management giant.