Russell Branding is a brand creation, strategy, design and communications agency. Our creative partners bring experience, in-depth knowledge of consumer research, innovation and corporate identity & strategy that benefits our clients. The goal is simple: connect you with your customer.
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Cracked Canoe

Cracked Canoe

Brand Creation & Package Design
Wanting to explore a new brand in the Premium Light Lager category, Moosehead Breweries Ltd. worked with Russell and The Hazelton Group to complete market research and create a brand identity & strategy along with packaging design to bring Cracked Canoe to the market. Innovation sessions detailed the positions available for [...]